Monday, March 14, 2016

Advanced Graphics: Type & Image Relationships

4 Type/Image Relationships


Authors: Nancy Skolos & Tom Wedell

Separation: TYPE and IMAGE operate independently from one another



Fusion: TYPE and IMAGE merge into one entity


Inversion: TYPE and IMAGE trade places and the type takes on pictorial properties or the image 
takes on typographic qualities


Fragmentation: TYPE and IMAGE displace one another


Assignment: To design and build an accordion format layout which highlights the 4 relationships between type and image

The layout of everyone's book will look like this




Format: Six Panels, 5x7 inch format attached to book covers. 4 panels designed with type/image relationship, 2 page ends, 1 cover design (1 page end to have descriptive text summarizing the theme and tribute to authors/designers)

Document Set up
(1) 8 1/2 x 11 with a 5.25 x7.25 focus for text extra bleed to wrap mat board for cover page
(1) 8 1/2 x 11 with a 5.25 x7.25 focus for text extra bleed to wrap mat board for a back page (optional)
(1) 7x30 inch document with guidelines every 5 inches

  • Page 1 blank except to include summary and author tribute
  • Pages 2-5 Type/Image relationships
  • Page 6 blank (optional text - Design by: YOUR NAME)


Required Text

  • Title: Graphic Design: Type and Image Relationships
  • summary text 
  • Fragmentation: TYPE and IMAGE displace one another
  • Separation: TYPE and IMAGE operate independently from one another
  • Fusion: TYPE and IMAGE merge into one entity
  • Inversion: TYPE and IMAGE trade places and the type takes on pictorial properties or the image takes on typographic qualities


Images: The only images that may be used will be architectural or text in nature and black and white. The theme of imagery has been chosen for you in order to fit the content and to avoid the pitfall of creative block. If you can think of images that you would like to use that could work on the first day you may present the case and I will either okay or veto them.

Color: You should choose one color group to work with (3 main colors and variations of those colors in light and dark)

Fonts: Two fonts that work well together

Design: Some design aspect should bring the panels together to push a cohesive look when the book is pulled together.



Similar styles and some cohesive design ideas are below









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